What are the benefits of taking a Digital Marketing Course?
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The digital marketing field has gained momentum over the past 10 years and this number is only set to grow.
Every business is progressing towards a digital future and this makes it imperative for every marketing professional to be adept with the concepts that this discipline involves.
Organizations and recruiters prefer candidates with genuine knowledge, skills, and experience verified by a certification course.
Marketing as a profession is evolving and those who evolve with it pose themselves at an advantage.
What we aim to achieve?
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Whether you’re looking to build a career in digital marketing or just wish to add digital to your existing skillset, the Digital Drill course will prepare you to become a complete digital marketer so you can seamlessly become a part of the corporate environment from day one.
Through extensive hands-on training and learning from the experience of seasoned faculty, you will be capable of planning and executing digital marketing campaigns across various categories of brands.
What you will learn?
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Blogging
A blog is a website where one can post content like entering a diary or journal entry online. Text, pictures, videos can be said to be the main contents of a typical blog. A blog can have either public access to engage the public, or private access for sharing information with an exclusive group or, since a blog can exist merely for personal use, When the blog is publicly accessible, a viewer can find it through links available on the blog owner’s social media profiles, individual or business website, e-newsletters, emails and through searching keywords online in search engines. Many blog owners also set up blogs on blogging websites, such as Blogger, WordPress, Tumblr, and Live Journal.
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Affiliate Marketing
Affiliate marketing is a mode of advertising where third-party publishers are compensated by a company to generate traffic or leads to the company’s website which shows its products and services. An affiliate is a third-party publisher who finds ways to promote the company. and receives incentives from them in the form of a commission fee.
Affiliate marketing has increased in prominence on the internet. The affiliate marketing program was popularized by Amazon by creating an affiliate program where links to the Amazon page of the product are put by website owners and bloggers and they receive advertising fees when a buyer makes a purchase of that product through that link.
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Social Media Marketing
Social media marketing involves the usage of social media websites like Facebook, Twitter, Instagram, etc for promoting, advertising, and creating awareness of a service or product. Social media marketing is just one component that comes under the vast umbrella that is digital marketing. Social networking websites allow interactions between individuals, businesses, and other organizations to build relationships and online communities. Companies use built-in data analytics tools which are available on many prominent social media platforms, to track the engagement statistics as well as to track the overall progress and success of their ad campaigns.
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SEO
SEO or Search engine optimization basically increases website traffic qualitatively and quantitatively by enhancing the website and web page visibility of web search engine users. SEO improves the organic or natural results which are basically unpaid results but dies not to include visitors or traffic which arrive directly and also doesn't include the placement of paid purchases. SEO encompasses searches like image search, search for videos, search related to academics, news search, etc.
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Mobile Marketing
Mobile marketing is a digital marketing strategy that reaches the target audience through their mobile devices like smartphones, tablets, and also via SMS, MMS, social media, and apps, websites, and email. Mobile has completely changed the engagement that people have with brands. A mobile device today has made possible everything that we earlier used to do on a desktop computer, right from visiting a website to reading the content, and opening your email, all of it can be accessed through your mobile. Understanding the right mobile audience, designing the content accordingly to suit the mobile platforms, and using mobile apps, and SMS/MMS marketing strategically are some of the effective means of mobile advertising.
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Voice Search Optimization
Voice search optimization (VSO) allows users to verbally search on the internet through their smartphones and computers, by just asking a question. It moves away from typing your query in a search box which is the traditional method of searching. A digital assistant supported by Artificial Intelligence or a search engine answers the query.
It is an emergent technology that is getting popular and will only keep growing, changing the way how we do SEO. Improving the customer experience as well as driving more traffic to the website are the major benefits of VSO, keeping you ahead of the competition in a major way.
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SEM
Search engine marketing (SEM) involves promoting websites primarily through paid advertising by increasing their visibility in search engine results pages (SERPs). Search engine optimization (SEO) may also be incorporated in SEM by rewriting website content and adjusting site architecture to achieve a higher ranking in the results pages of search engine for better pay-per-click (PPC) listings. SEM involves tasks that help in ranking a website on search engines like Google, Bing, and Yahoo. In other words, when someone searches for your business or the information related to it, SEM ensures that your website appears in search engine results.
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App Store Optimization​
App store optimization (ASO) improves the visibility of a mobile app which may include apps for Android, iPhone, iPad, BlackBerry, or Windows Phone in their respective app stores (such as Google Play for Android, App Store for iOS, Windows Store for Windows Phone and BlackBerry World for BlackBerry). App store optimization works for mobile apps in the same way search engine optimization (SEO) works for websites. The process in-app store optimization includes the specific app ranking highly in the search results and top charts rankings of an app store. App store optimization also includes increasing the conversion of the impressions on an app store into downloads, which is known as Conversion Rate Optimization (CRO).
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Email Marketing
Email marketing involves sending a commercial message through an email to a group of people. Every email that a company sends to its current or potential customer comes under email marketing. Email is used to solicit sales or donations, request business, or send advertisements. Strategies of email marketing primarily consist of three objectives; to build brand awareness, trust, and loyalty. Email messages are sent with the purpose of enhancing a company's relationship with their customers, both current and previous, to encourage repeat business and customer loyalty, to convince current customers to make an immediate purchase, and to acquire new customers.
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Reporting & Analytics
Digital marketing reports show the actual worth of your digital marketing efforts. You can prove your value by showing fulfilled goals of your campaigns, by generating leads that are sales-ready, and by bringing in revenue to your client. Analytics also provide you with a benchmark to perform an analysis as to how things are working. The aspects where you are succeeding, where tweaks and improvements are required, the channels which are working and the ones which are not, etc can be found with a thorough analysis of the analytics report. Marketing reports and analytics help to guide you regarding where to focus your time and efforts in digital marketing.
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Campaign Management
When an individual or a company puts effort into online marketing to drive traffic, engagement, conversions, and revenue, it is known as a digital marketing campaign. The campaign looks to fulfill the digital marketing goals of the client and includes the usage of one or more digital channels. Whether the marketing campaign is big or small, it must be planned down to the minute details for its maximum effectiveness. There has to be a detailed budget and plan as per the needs of your business and market. This plan helps you to guide your target customers to purchase your client's products and services.
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Who can benefit from this course?
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Sales / Marketing Professionals
Students / Fresher's / Undergraduates / Graduates
Entrepreneurs / Business Owners.
Freelancers
For the Curious
Exclusive benefits for Digital Drill students.
Learn how to crack interviews
Strategy and planning led approach
Learn to crack the art of freelancing
Focus on personal branding online
Interaction with faculty with 5+ years of experience across various disciplines
Refreshed syllabus that’s relevant to what’s trending in the industry