Digital Marketing

Digital Marketing? You must have surely heard about it. Do you wonder why digital marketing is the next big thing in India? Read on, if you want to shift your career or grow your business using Digital Marketing…

The companies who sell products and services need to advertise on a medium where people engage the most. Earlier, people used to watch a lot of TV, listen to Radio and read Newspapers, and that’s why companies used to advertise on these channels a lot.

Digital Marketing

But the trend has long changed. We, the people, don't use TV, Radio and Newspapers as much as we used to before. Now, people use laptops, tablets and smartphones. Even you, the reader, are reading this on the internet! Surely, your usage of TV and Newspapers have come down because of social media and internet.

Traditional media is in heavy decline and digital media is on the rise. Telecom companies like Reliance Jio, Airtel, Vodafone etc. have made internet readily available in the palm of our hands which has increased internet usage in India. So, the companies will lose relevance if they keep spending money on the old mediums. To survive, they need to start advertising on the digital and internet channels.

Digital channels include Search Engines, Social Media, Internet Marketing, Mobile Marketing and so on. And that's why digital marketing is so important. According to a Google estimate, a total of 1 Billion Dollars was spent on digital channels in 2017. That's nearly 6,900 Crore Rupees! And spending on digital marketing is growing every year.

Small businesses, Entrepreneurs, and Corporates will be spending this money on digital channels and they need good digital marketers to make good use of this spending. Even political parties and non-profit organisations are looking at digital marketing to spread awareness and agenda.

So, what's in it for you?

If you are a student, you have a great future in the digital marketing field.

If you are a working professional, you can consider shifting to digital marketing as a career.

If you are an entrepreneur, you should learn digital marketing to grow your business using digital channels.

And how to get started with learning digital marketing? There are plenty of resources online to learn digital marketing. You can learn for free from many places, or you can enroll in a paid course. Make sure you choose wisely.

If you do not know where to start, we can help!

Learn Digital Marketing

We, at Digital Drill, conduct the Digital Marketing course which consists of all the aspects that are important for your digital marketing strategy which includes Blogging, Affiliate Marketing, Online Reputation Management (ORM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay per click (PPC), Voice Search Optimization (VSO) and Google Analytics.