Google Marketing Platform
- Digital Drill
- Dec 21, 2018
- 3 min read
Google marketing platform is a unified solution for cross channel marketing which amalgamates the DoubleClick advertising products and the Google Analytics 360 Suite into one solid combination for enterprise advertisers.
Google Marketing Platform:
The new Google Marketing Platform partners combines the Google Analytics Certified partners and DoubleClick certified marketing partners, also including resources across all the products on the platform. It includes an integrated set of advertising and analytic products that let you manage the entire customer journey.
Google Marketing platform acts as a launchpad, where you can see all the products you have to access to, giving you the functionality to manage and integrate your products. With Google marketing platform, everything you need for end-to-end control is just a click away.
With Google Marketing Platform you can:
Deliver faster, smarter marketing - With automated day-to-day processes, you can speed up your time on strategic activities while the built-in intelligence automatically surfaces your ad trends and patterns.
Gain more control over your investments – You can easily see how your marketing is working to make informed decisions and improve performance, all while feeling confident that you're delivering quality ads and experience.
Understand your audience on a deeper level - Integrate and access your data to gain a more complete view of your customers and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
Share insights across your team - Everyone in your company has a view to your audience, your media, and your business results, when data and reporting are one place, which is useful to share insights and optimize your marketing.
Google Analytics 360:
Google Analytics 360 gives the tools you require to better understand your customers. You can analyze your data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Analytics is built to work with Google’s advertising and publisher products, so you can use your insights from Analytics to help you reach the right customers. Analytics can also be connected with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. You can use those insights to take actions like improving your website, creating tailored audience lists, and more. When combined with Google Optimize, you can run experiments on your properties and personalize the experience for users.
Google Display and Video 360:
Once you have optimized the experience, you may want users to interact with your brand through other channels. Google Display and Video 360 helps in that regard, with end-to-end digital marketing campaign management which helps to streamline the creative development process, simplify your media planning and reach the right audience.
Display and Video 360 will offer more than the bid manager’s existing programmatic capabilities. You’ll be able to perform campaign management, cross platform measurement of creatives and audience capabilities. It also lets you see precisely how your money is being spent and know exactly where your ads are running so you can take the steps to adjust your campaigns. You choose the ad format, audience, how much you want to spend, and more.
Google Search Ads 360:
It helps you get the most out of your search campaigns and respond to the ever-changing market in real time and at scale. You can efficiently manage your search campaigns across multiple engines and media channels for faster, valuable insights that lead to better business decisions. Search Ads 360 offers seamless integrations, including the ability to upload offline conversions and cross-channel reporting. By using your Analytics 360 data, you can power your search campaigns and bid strategies. You can also get the insights you need to understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.
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